SOFT SAVING: A CULTURAL SHIFT IN GEN Z FINANCE

Soft Saving: A Cultural Shift in Gen Z Finance

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor years, financial success followed a familiar pattern: gain continuously, save strongly, acquire a home, and plan for retirement. Yet Gen Z is coming close to cash with a fresh perspective. Instead of concentrating solely on long-lasting build-up, this generation is focusing on equilibrium, w

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